Watch How to Plan Profitable, High-Traffic Promotions with AI-Native Intelligence
Video Summary
Digital Wave Technology’s AI-native Promotion Planning and Optimization solution, part of the ONE℠ Platform, helps drugstores execute high-impact promotions across all channels.
Powered by a unified platform with one source of truth, the solution streamlines workflows, automates promotion cycles, and optimizes every offer for profitability. Machine learning and advanced forecasting combine with rich product attribution to deliver precise promotional forecasts factoring in cannibalization, halo, and cross-elasticity effects.
Whether planning or evaluating, Digital Wave’s promotion solution empowers teams to meet revenue, item, and category goals while delighting customers and increasing basket size.
Key Takeaways
A unified AI-native platform manages deals, promotions, pricing, and markdowns from a single, centralized engine
Automated workflows and calendars accelerate the entire promotion lifecycle, from planning to post-event analysis
Intelligent algorithms identify the most effective promotions while supporting what-if scenario planning
Forecasts account for cannibalization, halo, and cross-elasticity effects to improve accuracy and impact
Achieve item and category objectives while growing basket size and delivering valuable customer experiences
Video Transcript
Drive high traffic promotions across the omni-channel with Digital Wave’s AI-native enterprise Promotion Planning and Optimization.
The AI driven, analytical platform architected for the future offers one source of truth with a single engine that drives promotions, vendor deals, regular prices, and markdowns.
A streamlined workflow, and calendar boosts team efficiency by automating the process from promo creation to post event evaluation.
Advanced AI machine learning drives the most profitable offers while supporting what-if scenarios to perfect your campaign and promotion planning strategy.
Increase basket size and revenue while meeting item and category objectives. AI driven alerts ensure your offers will drive maximum profit.
Rich product attribution combined with the industry’s most granular forecasting capabilities generate accurate promotional forecasts while combining cannibalization, halo, and cross-elasticity effects of regular retail and promotion pricing.
Delight customers with profitable and high traffic promotions!