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Watch Generative AI Elevate Softlines Content in Seconds

Video Summary

Digital Wave Technology showcases Generative AI designed for softlines brands and retailers. Running on the AI-native ONE℠ Platform, this capability produces on-brand product descriptions in multiple languages while weaving in positive customer sentiment for a more compelling voice.


The same engine assigns and enriches attributes, improving search and discoverability across digital channels. Teams gain guidance on urgent tasks like time-sensitive onboarding, ensuring the right products go live fast. Marketers can instantly curate campaigns with AI-generated advertising images and persuasive copy that feature logos and brand elements.


By unifying data, workflow, and user experience, the ONE Platform transforms content creation into an intelligent, streamlined process that cuts effort and drives stronger customer connections.

Key Takeaways

AI generates native-language product copy in seconds

Attributes are assigned and enriched for better search

Review sentiment is infused to lift engagement

Lifestyle images and campaign assets are auto-created

ONE Platform unites data, workflow, and experience

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Video Transcript

Welcome to a realm of innovation that knows no bounds!


Generative AI is native to our highly flexible, analytical ONE Platform that provides one data model, one workflow, one user experience, and one version of the truth.


Craft compelling, on-brand product descriptions in seconds in native language, incorporating positive sentiment from customer reviews.


Assign and enhance product attributes, improving seachability and discoverability.


Help teams prioritize critical actions, such as time-sensitive product onboarding.


Curate marketing campaigns, including AI lifestyle images and compelling copy with your product or brand logo, that emotionally engage your customers.


Digital Wave Technology: The future of customer experiences, supercharged by AI.


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