Watch Generative AI Elevate Hardlines Content in Seconds
Video Summary
Digital Wave Technology delivers Generative AI for hardlines retailers and brands through its AI-native ONE℠ Platform. This video shows how the platform produces on-brand product descriptions in multiple languages while weaving positive customer sentiment into the narrative.
GenAI enriches and assigns product attributes, making tools, appliances, and durable goods easier to find in search and on digital shelves. When launch timelines are tight, the system highlights time-sensitive onboarding tasks so teams can move quickly. Marketing teams can instantly curate campaigns with AI-generated images and persuasive copy featuring product or brand logos.
By combining one data model, workflow, and user experience in a single environment, the ONE Platform streamlines content creation, reduces manual effort, and helps hardlines businesses connect with customers more effectively.
Key Takeaways
Generate native-language hardlines copy in seconds
Enrich and assign attributes for better search
Flag urgent onboarding tasks for new items
Create lifestyle images and campaign assets instantly
ONE Platform unifies data, workflow, and experience

Video Transcript
Welcome to a realm of innovation that knows no bounds!
Generative AI is native to our highly flexible, analytical ONE Platform that provides one data model, one workflow, one user experience, and one version of the truth.
Craft compelling, on-brand product descriptions in seconds in native language, incorporating positive sentiment from customer reviews.
Assign and enhance product attributes, improving seachability and discoverability.
Help teams prioritize critical actions, such as time-sensitive product onboarding.
Curate marketing campaigns, including AI lifestyle images and compelling copy with your product or brand logo, that emotionally engage your customers.
Digital Wave Technology: The future of customer experiences, supercharged by AI.