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Tori Hamilton

Retail Today's Q3 Executive Roundtable Highlights Power of AI in Retail, Features Insights from Digital Wave Technology's CEO Lori Schafer


A screenshot of Lori Schafer's article in Retail Today's Executive Roundtable

PONTE VEDRA, FL - October 17, 2024 - Digital Wave Technology is proud to announce our inclusion in Retail Today's Q3 Executive Roundtable "Retail's New Era: Powered by AI, Driving Change, Innovation, and Success." This roundtable provides a comprehensive look at how artificial intelligence is reshaping every aspect of the retail sector, from supply chain resilience to customer engagement. 


Lori Schafer, CEO of Digital Wave Technology, offers her expert perspective on how AI and GenAI are empowering retailers to optimize key processes with clean, organized data at the core. She highlights how Digital Wave Technology’s AI-native ONE™ Platform is helping retailers accelerate speed to market, driving faster sales and profits, enhance decision-making, and deliver exceptional results across all touchpoints. 


Ms. Schafer shares examples that detail the significant value that AI/GenAI brings to retail organizations: 

  • One retailer saw a 75% faster speed to market and a 15-20% improvement in category conversion rates using our product intelligence and content management tools. 

  • Another retailer achieved a 92% efficiency boost, slashing item setup time from 2,000 hours to just 167 hours per week by automating product attribute creation and on-brand copy in two languages. 


AI is proving to be a critical piece of driving resilience and innovation, a trend highlighted in the Q3 roundtable. It stresses the importance of adopting long-term, strategic AI initiatives to meet these challenges head-on, all while fostering growth and maintaining customer trust. 


"AI is not just a tool—it's a transformative force," says Lori Schafer. "At Digital Wave, we’re equipping retailers with AI-native solutions that deliver quick ROI, whether it’s accelerating growth, improving time to revenue, or enhancing customer experiences. Our ONE™ Platform provides the foundation for long-term success in an increasingly competitive landscape." 


To read more about AI’s impact on the future of retail, and to explore insights from Lori Schafer and other industry leaders, visit the full Q3 Executive Roundtable here. 

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