Product information is the backbone of customer experience and brand reputation. Retail executives are increasingly turning to Product Experience Management (PXM) solutions to manage product information, improve data quality, and enhance the customer journey across channels. Digital Wave Technology’s PXM solution is helping leading retailers tackle these challenges and achieve remarkable results. Below, we explore some real-world case studies that demonstrate the transformative power of PXM.
1. Global House of Iconic Brands
Challenge: A $7 billion global retailer of iconic brands was struggling to manage product information across its diverse portfolio. The company needed to ensure consistent product information across all channels while delivering exceptional product experiences to boost customer engagement.
Solution: Digital Wave Technology’s PXM solution provided a centralized platform for product management and web publishing. This unified platform allowed the retailer to maintain consistency across brands while offering tailored workflows for each. The solution supported interchangeability between brands and enhanced visibility for the executive team, allowing for informed decision-making.
Results:
Revenue Growth: The company tripled its digital revenue within 12 months, thanks in part to Digital Wave's PXM.
Unified Product Platform: The platform powered 26 global websites across three brands in multiple languages, significantly improving scalability.
Improved Data Quality: The retailer enhanced product data attribution, reducing returns and improving customer satisfaction.
Operational Efficiency: Automation led to a 25% reduction in manual data entry, allowing the reallocation of resources to revenue-generating tasks.
This case highlights the potential of a well-implemented PXM to not only streamline operations but also fuel substantial growth.
2. World’s Largest Travel Luggage Company
Challenge: As the world’s largest travel luggage company expanded globally, maintaining brand standards while tailoring product content to local markets became a significant challenge. The company needed a scalable technology infrastructure to manage localized product information efficiently.
Solution: Digital Wave Technology’s PXM enabled the company to establish global brand governance while customizing content for each geographic region. With support for multiple languages and currencies, the platform streamlined collaboration across international teams and ensured consistency across regions.
Results:
Global Expansion: The retailer scaled its global presence to 47 marketplaces, opening new revenue streams.
Improved Product Quality: The company enhanced product information management across 12+ regions and 15+ languages, ensuring accuracy and consistency.
Content Creation Efficiency: Automation reduced time-to-market across regions, driving efficiency and improving product launches.
This case illustrates the importance of a flexible and scalable PXM solution for retailers with a global footprint.
3. Leading Fashion & Sporting Goods Retailer
Challenge: A prominent fashion and sporting goods retailer sought to expand its assortment while complying with manufacturer restrictions and improving operational efficiency. The company needed a centralized system to manage its growing product data and streamline workflows.
Solution: Digital Wave Technology’s PXM, which includes Master Data Management (MDM) and Digital Asset Management (DAM), provided a single source of truth for product information. This solution facilitated collaboration between internal teams and suppliers, accelerating product onboarding and improving efficiency.
Results:
Expanded Assortment: The company increased its drop ship SKUs by 50%, capitalizing on new market opportunities.
Operational Efficiency: Centralized data management allowed the retailer to reallocate 25% of its staff to higher-value tasks.
Improved Conversions: Accurate product data and streamlined workflows led to a 25% increase in conversions and reduced cart abandonment.
By enhancing product data accuracy and efficiency, this retailer was able to scale quickly while improving the customer experience.
4. North America’s Largest Luxury Goods Distributor
Challenge: North America’s largest distributor of luxury goods faced challenges in managing product information and ensuring agility in its digital strategy. The company needed a solution that provided a centralized platform for managing product data and streamlining product onboarding.
Solution: Digital Wave’s PXM delivered a single source of truth for all product data and flexible workflows tailored to the company’s business model. This allowed the distributor to accelerate product launches and maintain data consistency across channels.
Results:
Accelerated Speed to Market: Product launch times were reduced by up to 3x, giving the company a competitive edge.
Unified Data Management: Centralized product data improved accuracy and reduced errors across the organization.
Increased Growth: The time required to prepare product content was reduced from days to hours, accelerating product portfolio expansion and revenue growth.
This case demonstrates how PXM can drive faster time to market, increased accuracy, and operational growth.
5. Furniture and Decor Importer and Wholesale Distributor
Challenge: A large West Coast importer and distributor of fine furniture needed to centralize its product information and digital assets to ensure consistency across channels. The company required a solution that could align with its unique business processes and improve efficiency.
Solution: Digital Wave Technology’s PXM, featuring MDM, PIM, and DAM capabilities, provided a centralized product catalog and flexible workflows. This enabled efficient collaboration between internal teams and suppliers, improving data accuracy and workflow automation.
Results:
Improved Data Quality: Automated data entry and validation rules enhanced the accuracy and timeliness of product information.
Consistent Brand Experience: DAM ensured consistent branding across multiple channels, strengthening relationships with retailers and designers.
Increased Productivity: Automation reduced manual processes, allowing the company to focus on strategic initiatives and driving growth.
This case highlights how the right PXM solution can improve efficiency, boost productivity, and ensure consistent brand experiences across channels.
Conclusion
Retail executives seeking to transform customer experiences, drive growth, and improve operational efficiency should look to PXM solutions. As these case studies show, Digital Wave Technology’s PXM platform delivers tangible results, whether it’s tripling digital revenue, scaling globally, or enhancing brand consistency. By centralizing product information, streamlining workflows, and automating key processes, retailers can enhance the customer experience, boost productivity, and drive sustained growth.