Leading luxury fashion and accessory distributor improves the efficiency of product onboarding with Maestro AI
PONTE VEDRA, Fla. – (BUSINESSWIRE) – March 6, 2024 – Digital Wave Technology, provider of the Digital Wave ONE Platform that unites the entire omnichannel product journey, today announced that MadaLuxe Group, North America’s leading distributor of luxury fashion and accessory brands, is implementing Maestro AI. MadaLuxe will use Digital Wave’s generative AI solution to dramatically increase speed to market through AI-powered image attribution, product copywriting, and intelligent decisioning. The rollout expands upon an existing partnership, as the luxury distributor already relies on Digital Wave Technology’s PXM suite for product information management.
Today, it can take days for a product to go live on a brand’s website and be ready to sell; even once the product is live, the process of managing product updates and messaging is tedious and time-consuming. To combat these challenges, Digital Wave Technology provides an AI-driven solution that will help MadaLuxe accelerate speed to market by automatically creating product copy that resonates with shoppers and increases shopper confidence.
Maestro AI relies on artificial intelligence and machine learning algorithms to master the product journey from merchandising and marketing to digital selling and decisioning. The solution gathers information from the company’s data source and then uses generative AI to update product attributes and write compelling, on-brand product descriptions in seconds. Within a few weeks of rolling out Maestro AI, MadaLuxe will benefit from:
On-brand copy – Maestro AI automatically considers a brand’s voice and the voice of its retailer partners when crafting captivating product narratives.
Improved SEO – Maestro AI validates and enriches product attributes using image recognition to enhance SEO, personalization, and product discoverability.
Faster speed to market – Maestro AI creates copy faster and more effectively than traditional methods, empowering companies to introduce new products with ease.
New revenue opportunities – Maestro offers the ability to enhance drop shipping and explore additional avenues for generating revenue.
“We selected Maestro AI because our portfolio of brands and retailers is growing, and we need a proven partner that will ensure our websites resonate with shoppers while maintaining a consistent brand voice,” said Robert Seaborn, SVP of Operations, MadaLuxe Group. “With Digital Wave Technology, we can significantly decrease the time needed to prepare product copy and attributes from days to hours, further accelerating the growth of our product portfolio.”
In addition to improving product copy and attributions, MadaLuxe is incorporating intelligent decisioning with Digital Wave Technology. This capability combines data from multiple systems into one view, enabling MadaLuxe to identify products that are in stock but aren’t available for sale online or products with incomplete product information. By using Maestro AI’s intelligent decision module, MadaLuxe will gain enhanced data consistency and unprecedented transparency into the status of product information and availability which will ultimately increase sales.
"As MadaLuxe expands its portfolio of brands and retailers, Digital Wave Technology’s industry-leading enterprise AI will help it generate an exceptional customer experience and scale its business with confidence while increasing speed to market,” said Lori Schafer, CEO, Digital Wave Technology. “We’re delighted to build on our strong partnership with MadaLuxe and continue to help them accelerate their growth.”
To learn more about how brands can rely on AI to improve product marketing, merchandising, and digital selling, visit: www.digitalwavetechnology.com.
About Digital Wave Technology
Digital Wave Technology provides turnkey and extensible enterprise AI applications that meet the business-critical needs of global corporations in consumer industries including retail, consumer goods, and healthcare. The company’s single integrated analytical platform offers packaged and extensible applications, as well as the flexibility for rapid development of new solutions, giving customers a competitive edge. Its strategy hinges on relentless innovation and a commitment to delivering unparalleled value through business-use-case-driven technology with impeccable customer service. Digital Wave Technology laid its foundation in enterprise Product Information Management and Master Data Management which now serves as the common data model underpinning an ever-growing list of relevant solutions, including Product Experience Management, category management, price & promotion optimization, and Maestro AI for content and marketing. Learn more at www.digitalwavetechnology.com.
About MadaLuxe Group
MadaLuxe Group stands as the largest distributor of luxury fashion and accessories across North America. Our extensive distribution network encompasses a wide array of luxury product categories, such as handbags, timepieces, eyewear, ready-to-wear, mattresses, and even tequila. Learn more about MadaLuxe Group at https://madaluxegroup.com/.
Media Contacts
Matthew Boncosky
Ketner Group Communications (for Digital Wave Technology)