PONTE VEDRA, Fla. – July 16, 2024 – Digital Wave Technology proudly shares that CEO Lori Schafer has been published in the latest volume of Today’s Grocer. Her article, "Communicating Sustainability Efforts in an Omnichannel World," explores how brands can effectively communicate their eco-friendly initiatives to both in-store and online shoppers.
In the piece, Ms. Schafer highlights the growing consumer demand for sustainability, citing Harvard Business Review research that shows a shift toward sustainable consumption. Brands that weave sustainability into every step of the product journey—from browsing to purchase to consumption—can build stronger customer connections and gain a competitive edge. Key points from her article include:
Increasing demand for sustainability, particularly among Millennials and Generation Z.
Importance of integrating sustainability throughout the product journey.
Challenges of maintaining consistent sustainability messaging across multiple channels.
Need for effective product experience management to ensure consistent messaging.
Avoiding costly marketing campaigns with efficient management.
"Highlighting a brand’s green efforts throughout the product journey allows retailers to tell a unique and consistent story that builds genuine relationships with shoppers who prioritize sustainability," said Ms. Schafer. "As younger generations increase their purchasing power, mastering the product journey is imperative for brands to remain competitive."
For more information, read the full article in Today’s Grocer or visit Digital Wave Technology’s website.
About Digital Wave Technology
Digital Wave Technology provides turnkey and extensible enterprise AI applications that meet the business-critical needs of global corporations in consumer industries including retail, consumer goods, and healthcare. The company’s single integrated analytical platform offers packaged and extensible applications, as well as the flexibility for rapid development of new solutions, giving customers a competitive edge. Its strategy hinges on relentless innovation and a commitment to delivering unparalleled value through business-use-case-driven technology with impeccable customer service. Digital Wave Technology laid its foundation in enterprise Product Information Management and Master Data Management, which now serves as the common data model underpinning an ever-growing list of best-in-class solutions. Learn more at www.digitalwavetechnology.com.