PONTE VEDRA, Fla. – January 10, 2025 – Digital Wave Technology is proud to announce that its CEO, Lori Schafer, was featured in Progressive Grocer’s January 2025 issue, in the article titled The AI Revolution in Grocery (pages 20-23). Schafer shared valuable insights into the transformative power of artificial intelligence (AI) and generative AI (GenAI) in the grocery industry, emphasizing their potential to drive efficiency, enhance personalization, and streamline retail operations.
In the article, Schafer explains the critical role clean, accurate data plays in the success of AI solutions. “Data is the fuel for any type of AI solution,” she notes, “and it’s the job of AI to automate processes, personalize experiences, and create efficiencies that were previously unattainable.”
Driving Innovation in Grocery Operations
AI and GenAI are reshaping the grocery landscape, offering groundbreaking opportunities to optimize inventory, reduce operational costs, and enhance customer experiences. From managing product content and personalizing promotions to automating inventory forecasting, these technologies enable grocers to meet evolving shopper expectations.
Schafer highlights how AI applications, such as generative content creation and advanced demand forecasting, are already creating tangible business value:
Automating product description writing and recipe generation to save time and reduce errors.
Boosting inventory management by aligning stock levels with real-time demand signals.
Personalizing shopper experiences with tailored email promotions and content.
The Path Forward for AI in Grocery
Schafer also underscores the importance of starting with clean, connected data and a clear value proposition when adopting AI technologies. Whether through inventory management or GenAI-powered content creation, grocers of all sizes can take incremental steps to unlock AI’s full potential.
“AI will become even more embedded in grocery operations over the next five years,” says Schafer. “However, human oversight will remain critical in shaping AI’s role and ensuring it aligns with business goals.”
Learn More
For more insights into how Digital Wave Technology is helping grocers and retailers harness the power of AI and GenAI, read the full article in Progressive Grocer’s January 2025 issue here (pages 20-23).
About Digital Wave Technology
Digital Wave Technology is a leader in AI-native enterprise solutions for consumer industries including retail, consumer goods, and healthcare. The company’s ONE™ Platform provides a single source of truth, with Product Information Management (PIM) and Master Data Management (MDM) at the core. Digital Wave Technology’s AI-native solutions improve speed to market, drive rapid product innovation, and increase profitability, productivity, and customer experience. More information: digitalwavetechnology.com.