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Product Information Management Customer Case Studies

Uncover the impact of our next-generation PIM.

Luxury Department Store

A $5 billion luxury department store that carries world-renowned designers for men, women, and children faced challenges related to product information management, complex workflows, and the need for agility in adapting to evolving requirements.

The Solution

Digital Wave Technology’s integrated PIM and master data management established a single source of truth for all data. Our PIM solution fully automated workflows to streamline product onboarding, data enrichment, and data quality processes. It offers unparalleled flexibility to rapidly change data models and attributes to support their dynamic business needs. PIM replaced multiple legacy systems and now serves as the centralized platform for all data management.

The Results

Digital Wave's PIM solution successfully addressed the retailer’s challenges, delivered transformative outcomes, and empowered it to achieve operational excellence, improve customer experiences, and drive business growth.

  • Data Integration and Distribution: Orchestrated the efficient aggregation of data from diverse sources including ERP, PLM, eCommerce platforms, and more. Began powering data to 19 different systems, ensuring data consistency and operational efficiency across the enterprise.

  • Increased Product Attributes: Allowed expanded product attribute information to empower store associates, resulting in improved customer interactions and increased sales effectiveness.

  • Error Reduction: Centralized and automated data processes, reducing customer-facing errors and improving the overall customer experience.

  • Reduced Customer Service Calls: Used rich attribute data provided by Digital Wave's PIM solution to reduce the number of customer service calls.

a bright luxurious department store

Specialty Retailer

A $3 billion specialty US retailer with over 800 locations faced significant challenges in product management. Key issues included improving data quality, gaining visibility into the product creation process, and creating product information reports.

4 skeins of yarn in varying shades of green next to large knitting needles on a wooden board

The Solution

Digital Wave Technology’s Product Information Management (PIM) solution equipped the company with the tools necessary to streamline and prioritize the product creation process. By validating product information with strong data governance, the solution reduced customer-facing errors and facilitated smooth collaboration across teams. PIM enabled real-time reporting on product information, status, and performance, ensuring accurate and up-to-date data management.

The Results

The organization experienced substantial improvements in its product management practices and overall operational efficiency, including:

  • Inventory Recovery: Recovered over 30,000 items that had inventory but were not available online.

  • Speed to Market: Accelerated the onboarding process for new items, reducing time to market.

  • Enhanced Product Data Quality: Leveraged master data management and robust data governance to significantly improve the quality of product data, resulting in increased discoverability and heightened customer satisfaction.

  • Superior Digital Experiences: Provided enriched and complete product content, enhancing the digital experience for customers.

  • Increased Team Productivity: Boosted team productivity through efficient product data management and reporting.

Lifestyle Retailer

A $700 million value-based retailer of lifestyle merchandise faced challenges in improving data collection and quality from over 850 vendors. The company needed to validate data to ensure high-quality product information and increase agility in responding to seasonal business needs.

The Solution

Digital Wave Technology’s integrated Product Information (PIM) and Master Data Management (MDM) solution streamlined the cumbersome process of managing vendor-provided content, standardized data formats, and structured data housing. The solution established data automation to increase efficiency and improve data integrity, allowing for rapid adjustments to seasonal business demands.

The Results

The retailer achieved substantial enhancements in customer service capabilities through deep digital transformation initiatives with our support. These improvements in product management practices and operational efficiency include:

  • Seasonal Product Setup: With automation in place, a team of two efficiently set up 5,000 seasonal products on the website within three days. This automated approach continues to deliver significant operational efficiencies and scalability for our customer.

  • Faster Time to Market: Accelerated the time to market, allowing the lifestyle retailer to start selling items faster at regular prices, maximizing sales potential.

  • Merchandise Assortment Expansion: Quickly expanded the merchandise assortment with the top 500 vendors.

  • Improved Data Governance: Enhanced attribution and data governance.

  • Vendor Compliance: Achieved better vendor compliance and adherence to legal requirements.

  • Efficient Publishing: Reduced set-up time for new items from weeks to minutes.

a close up shot of a fly fishing rod and flies

Leading Western Wear & Cowboy Boot Retailer

America's premier western clothing and cowboy boot retailer is known for its quality products and superior customer service. However, the company faced challenges in managing workflows, data governance, and collaboration across various stages of product management.

a woman wearing a pair of light brown cowboy boots embroidered with yellow sunflowers

The Solution

Digital Wave Technology’s PIM and MDM solution provided a robust platform for workflow and data management, making collaboration seamless at all stages of product management. The solution facilitated workflow collaboration and compliance demands for internal and external resources, including Product Development, Planning, Merchandising, Ecommerce, Factories, Photography, Copywriting, and Translations.

The Results

Digital Wave's PIM and MDM solution significantly improved the retailer’s operations, enabling them to:

  • Enhance Workflow Collaboration: Streamlined collaboration across departments, eliminating redundancies and freeing up talent to focus on strategic initiatives.

  • Improve Product Experience: Enriched product data, reducing time to market and avoidable returns, driving brand loyalty.

  • Upgrade Supply Chain Collaboration: Facilitated closer collaboration with suppliers via monitoring, alerting, and interactive sharing for better efficiency and responsiveness.

  • Elevate Operational Efficiency: Reduced manual tasks, allowing the focus to shift towards driving brand loyalty through a rich, evolving product experience.

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